About Us · Crafters24
About Us

We've been behind the camera on stories that made a mark on Indian cinema.

Crafters24 is a Chennai-rooted ad film production house founded by Shiva Paul — a filmmaker whose journey began as an Assistant Cinematographer and Assistant Director before evolving into that of an Ad Film Director.

There's a certain distance between standing beside the director's chair and sitting behind it. Shiva Paul has experienced both.

"From Assistant Director to Ad Film Director. From being part of the filmmaking process to directing it."

That journey continues today through Crafters24, where ideas are crafted for the way audiences experience stories — across digital platforms, television, and the big screen.

Films we've been part of
  • 2.0
  • Baahubali
  • Mahaan
  • Retro
  • Dharmadurai
  • Surrender
  • Taxiwala

"We've been behind the camera. We've been part of the process. And now, we bring that experience to every frame."

— The Crafters24 Team Chennai, India