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Theatrical Ads
Big-screen commercials built for cinema audiences — cinematic framing, rich sound design, and a story that lands before the feature rolls.
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Crafters24
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Verticals — built for the scroll.
Portrait-format ads, reels and brand spots crafted for mobile-first platforms.
Vertical Photos
Frames from recent work.
Shriram
Shriram
Shriram
Shriram
Shriram
We've been behind the camera on stories that made a mark on Indian cinema.
Crafters24 is a Chennai-rooted ad film production house founded by Shiva Paul — a filmmaker whose journey began as an Assistant Cinematographer and Assistant Director before evolving into that of an Ad Film Director.
There's a certain distance between standing beside the director's chair and sitting behind it. Shiva Paul has experienced both.
"From Assistant Director to Ad Film Director.
From being part of the filmmaking process to directing it."
That journey continues today through Crafters24, where ideas are crafted for the way audiences experience stories — across digital platforms, television, and the big screen.
Films we've been part of
- 2.0
- Baahubali
- Mahaan
- Retro
- Dharmadurai
- Surrender
- Taxiwala
"We've been behind the camera. We've been part of the process. And now, we bring that experience to every frame."
— The Crafters24 Team Chennai, India
What we do — from first draft to final frame.
Pick a format, and we'll bring the crew. Every project gets the same rigour, whether it's a 30-second spot or a full feature.
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TVCs
Television commercials shot with the same intensity as feature work — storyboards, production design, VFX, and clean delivery across every aspect.
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Corporate Films
Company stories, profiles and internal films — crafted with clarity and polish, so the message feels as sharp as the brand behind it.
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Brand Films
Long-form brand storytelling — mood-driven, cinematic, and built to live across digital platforms, events, and campaigns.
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Commercial Product Shoots
Product-focused shoots with controlled lighting, macro detail and motion — built for e-commerce, ads, and social campaigns.
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Fashion Shoots
Editorial and campaign fashion shoots — styling, lighting and direction tuned for lookbooks, social and high-end brand work.
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Digital Audio & Video Ads
Platform-first ads for YouTube, Instagram, Reels and audio streaming — written, shot and cut for the feed and the scroll.
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Something Else?
Documentaries, music videos, event coverage, web series — if it needs a camera, we can build a crew for it.
Our Clients
